A common product template can be duplicated, then re-sized to match a new product, before the new artwork is applied.
Where real products have differences in proportions (the taller, slimmer cans on the top for example) we aimed to match that as closely as possible.
The goal was to speed up asset creation as much as possible, in this case, the UV layout for the bottles is the exact same, even as the mesh shape itself is quite different.
These are fairly standard products, created for final presentation in Unreal Engine - screenshots and videos could be rendered out and these same products could be used in virtual reality scenes, set up for client workshops.
Certain products might be reusable, but a template isn't made for them as they are still fairly unique and require different UV layouts to normal.
On top of the usual presentation methods, we also created virtual reality market research projects using these products.
Care was taken to match real-world dimensions and ensure the artwork was as clear and up-to-date as possible.
My main role at StoreLab involved the creation of re-usable models and UV templates so that texture creation had consistent guidelines to follow and models could be scaled to match real-world dimensions - speeding up asset creation and keeping polycount and texture resolution consistent, before the products were finally placed on shelf in the virtual store environments.
These are a small sample of some of the templates I made, the resulting products and their final presentation in Unreal Engine levels. The creation of these 3D models and the overall scenes in which they're presented was a team effort by a number of artists at StoreLab.
All underlying product designs, logos, branding and artwork belong to their respective owners. The visualisation is the property of StoreLab. Shared solely to showcase my work and contribution.
